1. CRM is an adopted strategy of activities which aim to support marketing initiatives, sales processes and other activities directly related to customer service and customer needs, along with taking into account the cultural patterns of behavior.

2. CRM is a pro-consumer strategy which requires enhancing the work processes by means of advanced technological solutions.

3. CRM is a set of various strategies of activities and interactive technologies which all aim to gain and maintain customers.

4. CRM is a continuous process which involves all the employees of the given company. A CRM system is oriented towards building loyalty as well as defining the “value” of each customer through continuous gathering of new available information and its appropriate processing.

5. CRM aims at enhancing and implementing the strategy of activity which, supported by advanced technologies, can reduce the discrepancy between the present and the future activities of gaining and maintaining customers.

6. CRM is a process of acquiring more and more knowledge about the consumer (knowledge, which is different from data) and using the acquired knowledge for improving the strategy adopted by the company in its business activity as well as for rapid responses to the needs of individual customers.

7. CRM is an advanced management model which addresses all requirements and needs of the customer. The purpose of CRM systems is to create such relationships with the customer that will directly result in increased income and productivity. Desired relationships with customers are generated by means of methods of strategic planning, various marketing techniques, tools for organizational improvement and advanced technological solutions.

8. CRM comprises all aspects of management with regard to satisfying customer needs. CRM systems put the greatest emphasis upon the use and improvement of consumer life cycles. The goal is to generate customer loyalty by satisfying their needs to the greatest extent possible and, secondly, to win new customers.

9. CRM is an IT term which refers to the methods, software and the possibilities of the Internet regarding the process of building good customer relationships.

10. CRM is a modern approach to management which integrates sales activities, order realization and the offering of services and coordinates all the processes which make up interaction with customers.

One of the aspects is the geographical (and cultural) proximity to markets in other European countries in Western Europe. For this reason Poland is very attractive country to investment associated with the information technology outsourcing as well as various other types of outsourcing services. It connects the countries of Eastern Europe such as Ukraine, Belarus, Russia and Western Europe. For this reason, outsourcing located in our country can provide a kind of bridge between Eastern and Western Europe. Another big advantage for Poland is a large number of skilled workers and a relatively low (for foreign investors), costs of Polish workers. Although many prominent Polish specialists left Poland and went to other western countries where the earnings are much higher, many of them still work in Poland and they are very attractive employees to foreign investors – both in terms of skills and earnings.

As a result of many informations about new centers of outsourcing and data center in Poland, many sources started to write about “outsourcing” and many other concepts related to it, which Internet users have not yet heard. The word “outsourcing” is foreign word and may sound a little complicated, but it is some kind of business practice, which supports selected activities in the company by a company dedicated to the outsourcing. Such action is i.e. hiring an external company employees to control and handle information technology processes. Outsourcing covers all business sectors where is a possibility of hiring company or services from outside. Outsourcing is a very useful and a number of companies benefits from this type of outsourcing service. Outsourcing can take many forms. To one of these forms is offshoring, which is also called abroad outsourcing. What are the advantages of such solutions? This allows companies to reduce operating costs by hiring workers in countries where earnings are lower. While foreign outsourcing raises a lot of controversy, companies often use this type of solutions. Another form of outsourcing (which is a variation of offshoringu) is nearshoring. This is a specific outsourcing, which is somewhere between the classical outsourcing and offshoring. Nearshoring services are abroad outsourcing services in the country which is culturally and geographically close to the country of company which benefits from nearshoring.