IT systems for companies » Loyalty http://www.systems-it.info Informations about IT systems and software for companies Fri, 10 Sep 2010 13:02:50 +0000 en hourly 1 http://wordpress.org/?v=3.1 Frequent flyer program -a key to loyal customer http://www.systems-it.info/frequent-flyer-program-loyal-customer/ http://www.systems-it.info/frequent-flyer-program-loyal-customer/#comments Tue, 13 Jul 2010 09:26:35 +0000 admin http://www.systems-it.info/?p=92 A frequent flyer program is a loyalty program offered  by airline and travel companies. Core of this program is a comprehensive suite of business applications for managing loyalty programs. Usually, airline and travel customers  enrolled in the program accumulate frequent flyer miles (kilometers, points, segments) corresponding to the distance flown on that airline or its partners, but there are other ways to collect miles. Sometimes miles were awarded for using specified debt and credit  cards. Collected miles can be exchanged for free air travel or for other travel benefits, like airport lounge access, travel class upgrades or priority bookings.

The major idea behind frequent flyer programs is that the airline and travel companies want their customers to become lifetime clients. Main reason is obvious  -  it is much more costly for the airlines to get new customers than it is to retain the ones they already have. Good frequent flyer program distinguishes itself with  ergonomic user interfaces, flexibility and ease of operations. Advanced frequent flyer solution provides business with direct, personalized communication with travelers and gives individual customers the feeling of being cared for   By using professional software airline and travel companies are able to offer the highest level of  services.  Company is  magnifying passenger’s loyalty, increasing revenues and evolving their cost-effective marketing programs.

]]> http://www.systems-it.info/frequent-flyer-program-loyal-customer/feed/ 0 Loyality program for company http://www.systems-it.info/loyality-program-for-company/ http://www.systems-it.info/loyality-program-for-company/#comments Tue, 17 Mar 2009 09:51:19 +0000 admin http://www.systems-it.info/?p=20 A loyalty program is an excellent marketing strategy which enables the company to gain and maintain customers. Loyalty programs, otherwise called loyalty systems, are comprehensive solutions designed for both large and small enterprises.

Its greatest merits are scalability, i.e. adaptability to a wide range of enterprises (various sizes and various business lines), and high efficiency. Analysis of the market forming the commercial environment of the given company is a prerequisite for implementing loyalty programs. The market and the business line are important factors which must be taken into account in order for the loyalty system to succeed and bring profits to the company. The process of implementing loyalty programs also requires an appropriate infrastructure. For instance, if a company decides to use loyalty cards, it will be necessary to create the infrastructure of terminals and applications for that purpose.

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